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  • Writer's pictureRamachandran Srinivasan

Gopi Sundar, Vivek, Ghibran and Justin’s Telugu Pop for Amazon and Sony Music

Starting July 2020, Hyderabad Gig season 1 will launch 6 Telugu Pop songs created and sung by some of the biggest music names in Telugu music

Amazon Prime Music announced its collaboration with global music company Sony Music and Knack Studios for Hyderabad Gig, a brand-new musical offering for Telugu music listeners to enjoy original Telugu Pop music. Starting July 2020, this unique musical experience will showcase fresh, exemplary music created by renowned musical talent from the Telugu Film industry, as they collaborate and experiment with eclectic themes in Pop music. All Hyderabad Gig songs will be available exclusively first on Amazon Prime Music for Prime members to enjoy, giving listeners an ad-free, voice enabled listening experience.

Hyderabad Gig aims at making Telugu pop music more accessible, while also presenting fans with unexplored talent. The maiden season of Hyderabad Gig will comprise of original content in first of its kind music video avatar featuring established and upcoming composers - Gopi Sundar, Ghibran, Justin Prabhakaran, Vivek Sagar, Prashanth Vihari, Sricharan and many more. This season will consist of 6 audio tracks that will be exclusively available first on Amazon Prime Music for 7 days plus 6 live performance videos as well as some stunning ancillary behind-the-scene videos spread across multiple touchpoints.

Rajat Kakar, Managing Director - Sony Music Entertainment, said: "The idea here is to give listeners compelling fresh sound created by the finest talent from the south. We are keen to start an Indie-pop culture in south where we can connect artistes and fans directly. We are thrilled to have Hyderabad Gig available exclusively on Amazon Prime Music, and we feel this will give rise to a new genre while also encouraging talented artistes to come forth for the next season."

With Hyderabad Gig, Amazon Prime Music introduces Telugu Pop as a new genre for Telugu music listeners. The episodes will release starting July 9, 2020.

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