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  • Himanshu J

S. Ramachandran: A Media Renaissance Man - From News to Asha & Friends and Beyond


S. Ramachandran, or Dr. Ramachandran Srinivasan as he's also known, is a true media renaissance man. His career stretches across journalism, filmmaking, writing, and even street theatre, showcasing a remarkable range of creative pursuits.

Ramachandran's journey began in the world of news. He honed his skills at esteemed publications like Afternoon Despatch and Courier, Mid-day, and the Indian Express, before venturing into television with NDTV and Zoom. This journalistic foundation instilled in him a keen sense of storytelling and a deep understanding of current affairs.

However, Ramachandran wasn't content to simply report the news; he craved to shape narratives. This led him to music video directing, collaborating with Mauj Music. His most notable project here was the "Asha and Friends" series, featuring the legendary Asha Bhosle alongside a star-studded cast including Sanjay Dutt, Brett Lee, and Urmila Matondkar. These music videos showcased Ramachandran's ability to translate captivating stories into visually stunning experiences.

The transition from music videos to filmmaking was a natural progression. Ramachandran directed short films like the acclaimed "Talk To Me," which gained recognition at film festivals. While some of his feature film projects, like "Imaandaari Ki Maa Ki Aankh," haven't come to fruition, his contribution as an associate producer for "Doctor I Love You" demonstrates his continued involvement in the industry.

His passion for storytelling extends beyond the silver screen. Ramachandran is a skilled screenwriter, having penned scripts for popular television shows like "Bol Bachchan" and "Salt and Pepper." These works highlight his understanding of audience preferences and his ability to craft engaging narratives.

Beyond his media pursuits, Ramachandran is a published author. His book, "Mere Papa Paramveer," delves into a different creative space, showcasing his versatility as a writer. Additionally, his commitment to artistic expression is evident in his role as a street theatre actor, writer, and director with the organization Naujawan E Hind, which he established in 1992.

S. Ramachandran's career is a testament to his boundless creativity and unwavering passion for storytelling. He has successfully navigated the diverse landscapes of media, leaving his mark on journalism, music videos, filmmaking, writing, and even street theatre. As he continues to explore new avenues within these fields, one thing remains certain: S. Ramachandran's unique perspective and captivating narratives will continue to entertain and inspire audiences for years to come.

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